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GM Will Open 150,000-Square-Foot Design Campus in Pasadena, CA


General Motors plans to open a $71 million design and tech center in Northeast Pasadena next year. The automaker purchased the 8-acre plot earlier this month for $49.5 million.

The location of the new Advanced Design Center is important to the manufacturer due to its proximity to tech. hubs, universities and design schools.

“Having a physical presence in Southern California’s technology epicenter is an integral part of our global design operations and this new innovation campus will not only expand our operations twofold, but offers access to the rich cultural diversity and talent in the region,” said Michael Simcoe, GM vice president of Global Design in a news release. “Our positioning will allow us to attract dynamic candidates in fields that will bolster GM’s proven design capabilities and challenge conventional thinking of what our future portfolio of connected products and services can encompass.”

An existing GM design facility in North Hollywood has been operational for twenty years.. The old facility will relocate to the Pasadena location in the latter half of 2022 when the new design center opens its doors.

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